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April 30, 2010

IPC mulls mag sell-offs in strategic review

By Dominic Ponsford

Magazines giant IPC has announced a strategic review which will see it have more focus on “multi-platform” publishing and potentially sell off some smaller titles.

IPC Media is one of the UK’s biggest magazine publishers claiming to reach 27 million UK adults a week with more than 80 print titles including TV Times and NME.

An IPC spokesman told Press Gazette that there were no plans to close any magazines.

IPC media chief executive Evelyn Webster said: ‘This restructure was the first phase in realising our long-term strategy and is working well. While print remains the engine that drives our business, we are increasingly focussing on accelerating the development of our multi-platform offerings to our consumers.

‘As a result we need to review whether it is desirable for IPC to continue to publish the full range of brands that we currently own. This review may lead us to conclude that we sell some of our smaller titles to publishers where they would have a stronger strategic fit and will therefore benefit from a greater focus.”

In November the departure of IPC Ignite managing director Eric Fuller was announced as part of a restructure which saw a “small number” of jobs axed.

Under the shake-up the IPC TX and IPC Ignite divisions disappeared.

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Instead the company was reorganised into three divisions: IPC Inspire, the men’s division – headed by Paul Williams; IPC Connect, the mass market women’s division headed by Fiona Dent; and IPC Southbank, the up-market women’s division headed by Jackie Newcombe.

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