IPC Media has today launched 24 new websites designed to allow readers to access their leading titles on their mobile phones.
The new free-to-access sites including some of IPC’s flagship brands such as Marie Claire, NME and Nuts and are aimed to take advantage of recent growth in the mobile advertising market.
Tara Hamilton-Whitaker, IPC Digital programme director, said: “Consumption of IPC websites through smart phones is already significant, but through an optimised web experience, targeted at a 3.5’screen, engagement levels sky rocket.
“This means IPC brands are closer than ever in ensuring consumers can choose where and when they enjoy our content.
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“You can expect more content, more mobile sites, more great mobile functionality and more mobile-related announcements over the coming months.”
The free-to-access mobile-optimised sites are:
- Country Life
- Cycling Weekly
- Decanter
- Golf Monthly
- GoodToKnow
- House to Home
- Marie Claire
- Motor Boats Monthly
- MotorBoat & Yachting
- NME
- Nuts
- Now
- Practical Boat Owner
- Shooting Gazette
- Shooting Times
- Shooting UK
- Sporting Gun
- The Field
- Volksworld
- What Digital Camera
- Woman & Home
- YBW
- Yachting Monthly
- Yachting World
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