View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

‘If there was someone to apologise to in person, I would’: Sky News reporter explains MH17 bag rummaging

By William Turvill

The Sky News journalist condemned for rummaging through the suitcase of an MH17 flight victim’s baggage has written to explain his “screw up”.

And Colin Brazier has criticised reports of the incident that didn’t recognise his instant apology – "we shouldn't be doing this … this is a mistake" – instead being “determined to see what I did as a powerful example of journalistic vulturism”.

Brazier said that he reached for the bag live on air because he saw a pink drinking flask similar to the one his six-year-old daughter owns.

He also revealed that he had committed “a cardinal sin of broadcasting… blubbing on-air”, but that this cannot be heard on the online version of the video.

“At the weekend I got things wrong. If there was someone to apologise to in person, I would,” he wrote in The Guardian.

“Certainly it was a serious error of judgement. I acknowledged that and so did Sky. My bosses issued an apology by tea-time. They were supportive and keen to stress that they understood the context of the gaffe.

“And what was that context? What can mitigate the seemingly indefensible? I doubt many of my more roar-throated detractors on Twitter feel there can be any justification for such morally insolvent behaviour.”

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

Brazier said there seemed to be no rules at the crash site and that he had seen other well-known journalists broadcasting “intimate belongings” that “brought home the poignancy of the tragedy”. He added: “I foolishly took that as a precedent.”

Brazier wrote: “And so during that lunchtime broadcast I stood above a pile of belongings, pointing to items strewn across the ground. Out of the corner of my eye I spotted a pink drinking flask. It looked familiar. My six-year-old daughter, Kitty, has one just like it.

“I bent down and, what my Twitter critics cannot hear – because of the sound quality of internet replays of the broadcast – is that I had lost it. It is a cardinal sin of broadcasting, in my book anyway, to start blubbing on-air. I fought for some self-control, not thinking all that clearly as I did so.

“Too late, I realised that I was crossing a line. I thought aloud: "we shouldn't be doing this … this is a mistake", an instant apology that was only selectively quoted by those determined to see what I did as a powerful example of journalistic vulturism.”

Topics in this article : , ,

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network