Hubert Burda Media UK today launched a new women’s magazine that is set to go head-to-head with Bauer Media’s recently launched lifestyle title Landscape.
LandLove has been launched just one day after LandScape hits the newsstands – with both titles focusing on nature, cooking and traditional British crafts and both published bi-monthly (six times a year).
Hubert Burda said LandLove will focus on ‘a more traditional way of life and the beauty of the British countryside,’with editorial including ‘practical advice and inspiration for those who garden and love crafts.”
The magazine is edited by former Your Home editor Anna-Lisa De’Ath and has an initial circulation of 75,000 and a cover price of £3.85. The printed title is accompanied by the website www.landlove-mag.co.uk.
De’Ath said: ‘With the spotlight strongly focused on Great Britain as we celebrate the Jubilee and host the Olympics, there’s never been a better time to launch a magazine that celebrates all that’s best about Britain – its traditions, customs, countryside and wildlife.”
Both LandLove and rival publication LandScape are aimed at women aged 35 and over.
‘We decided to launch LandLove into the UK market as we saw there was a definite gap in the market for this type of title. We’ve been working on the launch of the magazine since last summer and are really excited about getting it out there on the newsstand as we feel it’s a really unique offering for the UK market,’said Ms De’Ath.
‘Unlike most women’s lifestyle magazines in the UK, LandLove is not about selling products to make your life better, it’s about a lifestyle – a better way of living.”
De’Ath said the 128-page magazine will make extensive use of photography to complement its editorial, adding: ‘It’s going to be the sort of magazine which you’re going to want to keep around and keep coming back to.”
The launch of LandLove follows that of a similar German title Mein SchÃ¶nes Land by the publisher’s parent company Hubert Burda Media in 2010.
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