How to pitch to Men's Health

Men’s Health
Monthly men’s health-focused lifestyle title
Mike Shallcross, deputy editor

Pitch to: Dan Jones, features editor ( For shorter pieces try Joseph Mackie, senior editor ( or Jonathan Thompson, commissioning editor (

Type of articles: Anything original and useful on the subject of men’s health and well-being. It could be how to become a millionaire in 12 months, or going undercover to investigate organ trafficking. Surprise us.

Topics: Health, fitness, sex, money, psychology, food… basically anything which can improve a man’s life.

How to pitch: By email. Make it punchy, detail which experts you’re going to use and, above all, tell us what new facts you’re going to add to the sum of human knowledge about a subject. If you’ve not written for us before, consider attaching a pdf of previous published work so we can gauge your writing style.

Post-pitch: Don’t be afraid to follow up, but equally don’t be offended if you don’t hear back.

What will impress: Access to good sources, use of humour, ability to pitch treatments other than straight write-throughs. Most important though is an understanding of service journalism – that everything we publish needs to be directly useful to the reader.

What won’t impress: Recycling sports magazine pitches; writers peddling their own opinions in place of those of experts; anything mentioning ‘metrosexuals”, omega 3s or steroids; offers to ‘review’spas.

Rate: Depends on length on story. An average feature generally pays between £700-£800.

Images: Helpful, but not essential.


1 thought on “How to pitch to Men's Health”

  1. I feel this story should be in the page’s of Men’s Health. During my short lock down in Ontario Canada, back in March. I started researching on how to cure male/female balding, thinning hair and excessive shedding of hair. I up until that time had been using Rogaine and Propecia to help with my thinning and growing bald spot. I used these products for nearly 30 thirty years. However, back in April I stopped. My bald spot is actually going away, my hair is growing faster and is shedding way less. Why you may ask? I created an all natural formula, that actually does on these things. Just this week, I’ve heard a law firm in the state of New York and they will be applying for patent in a couple of weeks. As soon as the patent is expected, I will start the process to launch the product(formula). The most important thing about my formula, is there is no health side affects as the products I used for years. For those reason’s I believe it’s important for men/women to learn of my formula.

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