By Alyson Fixter
Highbury House has this month relaunched its three home interest
titles – Real Homes, Inspirations and Home – in an attempt to increase
its share of the crowded interiors market.
The redesigns have been carried out by Sally O’Sullivan, Sarah Bravo
and Jules Rogers, the launch team behind Living Etc , 25 Beautiful
Homes and Real Homes . They also produce the interiors magazine for
Ikea in seven European countries.
There are currently 22 titles
in the interiors sector. The three Highbury publications rank 15th,
19th and 21st in terms of sales.
Editorial director Sarah Bravo
said: “We are delighted with our new-look home interest portfolio. The
magazines have never been stronger or more unique in their offerings.
“Each title has moved to a fresh new level that focuses totally on its reader.”
Simpson, Highbury House CEO, said: “We are currently number three in
the home interest market and plan to become an even bigger player in
this sector. Highbury has invested significant sums in these
relaunches, which include spend on editorial, packaging and promotions,
and retail marketing.”
Real Homes will be produced in a compact format and the cover price will be reduced to £2.50 from £2