Hearst set to close Reveal celebrity magazine after circulation halves in four years

Hearst plans to close celebrity weekly Reveal amid a drop in circulation that has seen sales halve over four years, the magazine publisher has announced in a memo to staff.

Reveal was launched in 2004 and is described by Hearst as “the reader’s best friend: fun, gossipy, and full of advice on everything from fashion and beauty to diets and cocktails”.

A spokesperson confirmed today the publisher is proposing to close the magazine and said the last issue will go on sale on 2 October this year.

Who has been the best UK late evening (10pm) TV news presenter during the pandemic?

View Results

Loading ... Loading ...

They declined to confirm whether any staff members were at risk of redundancy, but said a 30-day consultation period has begun.

In a memo seen by business media website Campaign, Hearst UK president and chief executive James Wildman told staff: “Reveal’s sales are no longer sufficient to make it commercially viable.

“We’ve explored alternative solutions but as Reveal’s celebrity market is particularly challenged on the newsstand, we cannot see a viable way of continuing to publish the title profitably.”

At its peak in the first six months of 2007, Reveal reached a circulation of 347,257, according to ABC. The latest figures show sales of the magazine, priced at £1.25, have fallen to 82,247 – a year-on-year drop of 18 per cent and a fall of 50 per cent in the past four years.

The brand now has a bigger reach on social media – 126,000 Twitter followers and 95,000 Facebook likes – although its website closed in 2016.



Our free daily round-up of the biggest news about the world of news


1 thought on “Hearst set to close Reveal celebrity magazine after circulation halves in four years”

Leave a Reply

Your email address will not be published. Required fields are marked *

10 + twenty =