Hearst Magazines UK has launched a new quartertly digital women's lifestyle magazine today which will also be available in print.
Good Ideas will be similar in content to sister title Good Housekeeping but is designed to be read digitally, costing £3.99 on Apple Newsstand and in print.
Good Housekeeping started selling digitally in October last year with 15,000 copies sold to date. The idea for the new magazine was born when editor Lindsay Nicholson saw a woman reading the Christmas issue of Good Housekeeping on her iPhone.
Nicholson said: 'Good Housekeeping is premier in print but quite hard to read on the iPhone. So while Good Housekeeping is print first, digital second, Good Ideas will be digital first and print second.
'The print version will be glamorous – for coffee tables. It is much more visual and the pictures are huge and gorgeous. Although the pictures are lick-the-page gorgeous, it is high street pricing, which makes it different to other magazines."
Good Ideas will be produced by the Good Housekeeping team with support from freelance journalists.
Nicholson said: 'It's part of the â€˜What If' idea. Good Housekeeping was launched 90 years ago in 1922 and we thought: â€˜What if we had launched it now?'
'I know it is going to be popular with existing readers and 100 people have already pre-ordered it, but we are also hoping it will reach a different audience."
'It is an experiment – whatever happens we are really interested. We know so much about what works in print, but hardly anything about that in digital."
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