Haymarket to relaunch What Car? later this month

Haymarket Consumer Media will later this month relaunch its monthly motoring magazine, What Car?

The September issue of the revamped title will hit newsstands on 29 July carrying an additional 40 pages of editorial.

The new-look magazine is increasing the number of featured car tests and will include a new A-Z feature rating every new car currently on sale in the UK.

According to its publisher, the magazine’s revamp comes after a year of customer research.

Steve Fowler, editor-in-chief said, ‘Before commencing on this major redesign, we listened to our readers up and down the country and showed many of them redesign pages as we progressed.

‘We have made huge investments in the magazine by improving what we do best and what we are famous for.”

The redesign follows the appointment last month of Jim Holder as the magazine’s new editor.

Holder, who rejoined the title from autocar.co.uk where he was deputy editor, was one of three senior editorial changes at magazine as former editor Fowler moved to become editor-in-chief with overall editorial responsibility for web and print titles.

According to the most recent figures provided by the Audit Bureau of Circulations, What Car? had an average monthly circulation of 83,102 over the second half of last year, down from 92,102 in the same period a year earlier.

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