View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Archive content
March 30, 2007updated 17 May 2007 11:30am

Haymarket preparing for Happy ending?

By Press Gazette

A late bid for Northern & Shell’s shopping magazine, Happy, was expected to be made by Haymarket Magazines this week, according to a source on the title.

Happy was closed by N&S last Thursday, with the loss of some 20 jobs.

The “one-stop shopping magazine”

was Northern & Shell’s first launch of 2005, four months before the costly arrival of OK! into the US market.

Richard Desmond’s shopping digest hit trouble four months after launch when the monthly decided to merge its August and September editions, in what the publisher called a “logical”

response to problems in the retail sector.

Its ABC figure actually rose over the last 12 months from 83,810 to 86,236 per month.

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

Last week’s announcement blamed a downturn in advertising on the closure, according to an insider on the magazine. The title, priced at £2.50, faced stiff competition for high-end advertisers from Emap’s weekly Grazia.

Earlier this year, IPC launched its fashion-focused weekly, Look, with a strong emphasis on clothes and accessories shopping and a section dedicating pages to individual retailers’ new stock each week.

A source at Happy said that up to 19 editorial staff would lose their jobs as a result of the closure. They will be paid parent company Northern & Shell’s redundancy terms and also their notice period.

In a statement, Northern & Shell said: “The decision was reached as the group re-examined its projections in the light of changes in the market and in particular the launch of lossmaking weeklies which have impacted on the whole of the monthly women’s fashion sector.”

It continued: “Following this decision Northern & Shell will be continuing to focus its magazine publishing initiatives on the celebrity sector and the massive worldwide growth of OK!

magazine.”

OK! took the top spot in the last round of ABCs in terms of total sales, helped by celebrity wedding exclusives and boosted by overseas sales – 546,812 of its 624,091 were domestic sales.

N&S’s celebrity magazines have been performing well in a buoyant sector.

Star boasts the title of the “fastest growing”

celebrity weekly, increasing 26.3 per cent year on year in the latest magazine ABCs, with a circulation of 269,723.

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network