View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Archive content
July 6, 2006updated 22 Nov 2022 8:08pm

Guardian’s Toynbee is top read for “opinion makers”

By Press Gazette

Guardian columnist Polly Toynbee is the columnist of choice for opinion leaders, according to a survey commissioned by “information and networking club” Editorial Intelligence.

Opinion Leader Research polled 100 “opinion makers” in politics, government, business, the City, media, policy and non-profit organisations from its own panel.
Half of the respondents said that it was not important whether the commentators they read were in line with their own way of thinking.

Some 88 per cent said that they felt that good commentators were vital for keeping people loyal to a particular newspaper.

The survey features in the third issue of ei journal, which is published next Wednesday.
Contributors to the journal, which is sponsored by Sky News, include Dylan Jones, Georgina Henry, David Seymour and Adrian Monck.

One in ten nominated her in their top three commentators – she was followed by Mathew Parris, Andrew Rawnsley, Simon Jenkins and David Aaronovitch.

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network