The Guardian’s September redesign has made it the first newspaper to
be nominated for the designer of the year prize awarded by The Design
Museum.
If successful the £25,000 prize fund will go to the
in-house Guardian design team responsible for the Berliner-size revamp.
The other three nominees for the prize are furniture designer Tom
Dixon; creative director of the band Gorillaz, Jamie Hewlett; and
designer Cameron Sinclair.
The Berliner redesign was described by the Design Museum as one of the most ambitious design projects of 2005.
The
nomination said: “Having decided to shrink its traditional broadsheet
format, The Guardian redesigned every aspect of the newspaper. Its
design team chose the Berliner format, with five columns on each page.
They devised rigorous grids to ensure legibility and coherence, and
developed new ways of using colour to enhance photography, illustration
and infographics.
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“The Guardian also commissioned a new typeface – Guardian Egyptian – designed by Christian Schwartz and Paul Barnes.”
The winner will be announced in June after a public vote and the deliberations of an expert jury.
Since The Guardian’s Berliner relaunch its sale has increased from 341,698 the month before to the current figure of 401,029.
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