Grazia to launch iPad app

Grazia has announced it will launch an iPad version of the magazine.

Owner Bauer Media recently launched an iPad version of the Empire US magazine and sad it is also working toward optimising the Grazia website for mobile browsing.

Set to launch in autumn 2012, the app will offer users the chance to read, shop and share, enabling them to instantly purchase products displayed in the magazine.

Abby Carvosso, managing director, Bauer Media lifestyle magazines, said:

Our influence comes from understanding what intelligent women are thinking, doing and wanting.

We know they buy products recommended by Grazia, so the new iPad edition offers them the ease and simplicity to buy a product as soon as they see it in our pages.

The pricing structure for the app is yet to be confirmed.



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