Rod Liddle has been appointed as GQ magazine’s new resident agony uncle with his first column appearing in the April edition.
Dr Rod will advise readers on new rules of behaviour and on matters of modern etiquette.
He said: ‘I’ve come to heal, to bandage the psychic wounds suffered by so many.
‘All I have to help me is a robust moral compass and an implacable sense of decency.
‘There are so many unhappy people out there. All I wish to do is hold them in my arms, whisper soothing messages, and perhaps – when it is called for – stroke them in the appropriate places. It is the least I can do.”
GQ has also appointed British poet Olivia Cole as its new literary editor and promoted James Mullinger to photographic director.
Dylan Jones, editor of GQ, said of Liddle’s appointment: ‘Rather than let Rod loose on those traditional targets of his ire: political correctness, intellectual slovenliness, the dire state of debate and so on, we thought it would be fun to have him comment on some of the questions of the age that are currently occupying our readers thoughts.
‘Rod’s sagacious column will be a compendium of cool, a cathedral of gentlemanliness and a considerable dollop of common sense leavened by a large dose of personal prejudice.”