Google-Doubleclick deal gets US regulators' approval


Google’s acquisition of the online display advertising firm Doubleclick has gained approval from the US competition regulators, the Federal Trade Commission, Marketing Week reports.

However, the deal still needs approval from European Commission’s competition authorities to go through.

In November, Times Online editor Anne Spackman cited the Doubleclick acquisition, which strengthens Google’s position in display advertising on top of its already dominant position in contextual search ads, as one of the reasons the search giant is “hugely dangerous” to newspapers.

No comments to display

Leave a Reply

Your email address will not be published. Required fields are marked *