Good Housekeeping launches iPad app

Good Housekeeping has launched its own iPad app to enable readers to interact with the magazine on a new platform.

Cakes and Bakes, available to buy on iTunes, was developed entirely by the magazine, and features 35 simple baking recipes.

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Good Housekeeping, published by Hearst Magazines UK, has pledged to its readers that more apps will likely follow.

Judith Secombe, publishing director of Hearst’s lifestyle titles, said:

A lot of research and testing has gone into the launch of our first ever app and alongside our bookazines and other branded products, we’re confident Cakes and Bakes will be a huge success.



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