A poll of several thousand journalists has found the top-ten most annoying pieces of jargon used by the PR industry.
The list, provided by London-based Houston PR, is as a follows:
- Reach out
- Circle back
Words which almost made the cut included: ‘bandwidth’, ‘robust’ and ‘evangelist’.
My pet hate, not included in the list (and not really jargon), are the words "I'm delighted" which appear in nearly every appointment-related press release I get (and which I remove if I possibly can).