Global consumer magazines sales are up continously year-on-year
since 2000 and 7.4 per cent from last year, according to the World
Advertising Resource Centre.
The figures released by the WARC in
its Advertising Statistics Yearbook 200 show that 1.438 billion magazines were sold last year, 7.4 per cent or 100
million copies more than in the previous year.
The boost in sales is
attributed to the continued growth of the weekly magazine market, which
now accounts for 71.5 per cent of all magazine sales. Total annual sales
rose by 15.5 per cent year-on-year to 1,038m, the highest sales levels
since 1989.
Average cover price rose by 10 per cent in
real terms between 2000 and 2005. Combined with increased sales, this
meant that consumer expenditure on weeklies has risen by 27 per cent in
real terms over the same period.
Related
Phil Cutts, director of
marketing at PPA Marketing, said: "These figures speak for themselves.
Despite constant upheaval in the media marketplace consumer magazines
continue to go from strength to strength. The market is continuously
evolving to ensure magazines carry on appealing to their target
audience."
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