A technology website aimed at women launched last week promising to cover the “best bits from the worlds of beauty, fashion, fun and feminism”.
Gadgette.com editor-in-chief Holly Brockwell, formerly the editor of online publication ShinyShiny, said in a press: “It's vitally important that women are better represented in tech, yet there are very few friendly, female-led spaces to read and talk about it. Gadgette is for women, by women, and frankly it's about time.”
Gadgette employs two full-time staff writers, and features the work of freelance writers from the likes of “Cosmopolitan, the Huffington Post, VICE, The Vagenda, BuzzFeed and The Debrief”. But it will also consider pitches from elsewhere.
It hopes to draw its revenue from a range of advertisers, and currently promotes two launch sponsors: florists Bloom and Wild and mobile phone brand Honor.
In April, Creative Agenda launched a technology website called The Memo, which it said was pitched between The Economist and Wired, employing editorial staff.
In May, Conde Nast launched its first digital-only website with a UK-version of upmarket US technology title Ars Technica.