Buses Focus, the magazine aimed at bus enthusiasts, has gone full colour in an effort to boost its profile on the news-stands. The quarterly, owned by Ian Allan Publishing, was previously half mono and half colour.
Editor Gavin Booth said: “We had been artificially constrained by the fact we had a mix of colour and black and white. It meant that a lot of good material used in black and white would have been more successful in colour.
“We haven’t changed the design but it certainly looks much brighter and fresher.”
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The changes are introduced in the summer issue, which is out on 20 June with a cover price of £3.75. It examines the London bus scene following the introduction by Ken Livingstone of congestion charging and also looks at a day in the life of a bus driver.
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