Men’s Health magazine has put one of its own writers on the cover
after readers complained that its six-packed cover stars presented an
unrealistic goal for ordinary blokes.
In an unprecedented
journalistic move, commissioning editor Dan Rookwood decided to
practice what his magazine preached – and after six weeks of diet and
exercise, prescribed by in-house expert The Bodydoctor, achieved the
body of a god.
He said: “I initially decided to get fit so that I didn’t feel like a complete hypocrite working for Men’s Health.
gone from being in the worst shape of my life to the best, purely by
practising what we preach in the magazine every month.”
Morgan Rees added: “To my knowledge, this is the first time a member of
magazine has appeared on the front cover of the title they work for.
“Dan undertook our greatest editorial test to date and has produced some outstanding results.
“It’s a real testament to both himself and Men’s Health, and what better endorsement of our brand and values could we ask for?”
A prize for the first women’s magazine to follow suit?