Financial Times is most popular read for PR types


Some interesting snippets from PR week’s Power Book: “The most definitive guide to the most influential people in PR”.

It claims that the FT is the most popular newspaper among PR types followed by The Guardian, The Times and then jointly The Sun and Sunday Times.

Their favourite mag is The Economist and their favourite non-print news medium is Their most respected journalists are, in this order: Andrew Marr, John Simpson, Jeff Randall, Jeremy Clarkson(!) and John Humpries/Matthew Parris.

PR Week’s most powerful PRs in various fields are: City and Corporate: Brunswick founder Alan Parker; politics and public affairs: Downing Street chief of strategy Stephen Carter; consumer and celebrity: Freud Communications chairman Matthew Freud and healthcare:Department of Health director of communications Sian Jarvis.


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