Blogger Gemma Cartwright has returned to the website she founded as as student 10 years ago, Catwalk Queen, in the role of editor-in-chief.
Cartwright started the site whilst studying for a degree in fashion journalism at the London College of Fashion and it was taken over by Shiny Media in 2005. Aigua bought ten blogs including Catwalk Queen from Shiny Media in 2009.
Cartwright had left Catwalk Queen but continued to write about fashion for a number of online publishers and retailers.
Aigua Media editorial director Jess Markwood said: 'I'm over the moon to welcome Gemma to the editorial team at Aigua Media and indeed delighted to see her back at the helm of Catwalk Queen. She will no doubt become a vital asset to the company and I look forward to calling on her vast knowledge and experience to help drive the content further forward."
Cartwright said: "I'm thrilled to be joining Aigua Media and becoming part of such a fantastic, dedicated team, and am thrilled to be able to return to the site that started it all for me."