Falling ad sales forces closure

The financial downturn has claimed Touch magazine, a title aimed at young black Britons.

In an unexpected email last week editor Paul McKenzie, who has edited the magazine for two years, informed his team Touch was closing with immediate effect, citing the global economy’s recent downturn.

Six staff have been made redundant (including sales and advertising) and 15 contributors, including photographers.

‘Over the past few months it has been increasingly difficult to fight the good fight and sadly the economic crunch has finally caught up,’he said. ‘This shocking news has caught us all by surprise and the team is devastated.”

McKenzie claims to have doubled the readership to around 40,000 during his editorship.

According to the magazine, the circulation was 20,000 a month when McKenzie took over and went up to 32,000 just before the title was closed.

McKenzie said: ‘Readership was never the problem, it was purely down to ad sales.

‘Our publisher should have invested in a stronger sales team and a marketing programme.”

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