A music magazine for vinyl buyers launches this Friday in the format of a seven-inch record.
Fact, which comes in a record sleeve, is published by leading record manufacturer Vinyl Factory.
The 76-page title will cater principally for buyers of vinyl records. It will carry reviews and previews, but it will also have articles on art, travel, entertainment and politics.
Editor Sean Bidder, former editorial director at music magazine Seven, said: “We sat down and started to think about music magazines and one thing I noticed was that so few of them alternate their format or style – apart from X-ray,” he said.
“Obviously, seven-inch records have been incredibly popular in the past few years because of their cute and collectable format so we thought, why not do a magazine that comes in a seven-inch format? It’s both collectible and immediate.”
The first issue features veteran broadcaster John Peel, Jeff Mills, Matthew Herbert’s Big Band and illustrations by Jimmy Turrell, who designed record sleeves for dance act,Prodigy.
Fact will have a print run of 20,000 and be distributed free through 250 independent record shops in the UK. A limited number of copies will also be distributed abroad in cities such as New York and Tokyo.
The second issue of the magazine is due out in September after which the frequency will increase to bimonthly.
By Ruth Addicott