All Sections

View and post jobs in journalism
  • Platforms
  • Publishers
  • Comment/Analysis
  • Editor's Pick
  • Interviews
  • News
    • Broadcast Journalism
    • Digital Journalism
    • Magazines
    • Media Law
    • National Newspapers
    • People
      • Appointments
      • Obituaries
    • Regional Newspapers
  • Press Gazette Podcast
  • British Journalism Awards
  • Press Gazette Email Newsletter

In the news

  • Platforms
  • Publishers
  • Interviews
  • Marketing
  • About us
  • Privacy Policy
  • Contact
  • Advertise
  • RSS
Close
[mashshare]
Skip to content
  • About us
  • Privacy Policy
  • Contact
  • Advertise
  • RSS
All sections

Search

Search pressgazette.co.uk

Close

Press Gazette

Subscribe to our email newsletter Journalism email newsletter
  • News
  • Comment
  • Data
  • Platforms
  • Publishers
  • Marketing
  • Awards
  • Jobs

Menu

  • Platforms
  • Publishers
  • Interviews
  • National Newspapers
  • Regional Newspapers
  • Digital Journalism
  • Broadcast Journalism
  • Media Law
  • Magazines
  • Wires and Agencies
  • Obituaries
  • News
  • Comment/Analysis
  • Jobs
  • British Journalism Awards

In the news

  • Platforms
  • Publishers
  • Interviews
  • Marketing
Close
Ofcom to review BBC plans for Scotland channel over potential impacts on local media outlets
BBC's John Humphrys and John Sopel caught exchanging 'silly banter' about gender pay gap while off-air
January 12, 2018
  • Digital Journalism
  •    
  • News
  •    
  • Social media
  •    

Facebook changes mean users will see less content from media in their News Feed

By Arun Kakar Twitter

Share this

  • Tweet
  • Share 0
  • Reddit
Comments
0

Facebook chief executive Mark Zuckerberg has said fewer posts from the media and other businesses will be featured in Facebook’s News Feed, as part of a new focus to prioritise “meaningful social interactions.”

In a blow to news publishers, the social media giant said the popularity of posts from organisations will potentially be affected by the changes and that they might see reach, video watch time and referral traffic decrease.

Timeline

  • January 20, 2021

    Facebook removes UK aggregator NewsNow's page without warning or explanation

  • January 15, 2021

    Facebook Instant Articles format boosts article readership by third, Reach finds

  • December 17, 2020

    Facebook told Full Fact to remove fact-check ratings on doctored video of Keir Starmer during election

Zuckerberg said in a post on his Facebook page: “We’ve gotten feedback from our community that public content – posts from businesses, brands and media – is crowding out the personal moments that lead us to connect more with each other.

“It’s easy to understand how we got here. Video and other public content have exploded on Facebook in the past couple of years.

“Since there’s more public content than posts from your friends and family, the balance of what’s in News Feed has shifted away from the most important thing Facebook can do – help us connect with each other.”

He added: “We started making changes in this direction last year, but it will take months for this new focus to make its way through all our products. The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.

“As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.”

Following these announced changes, Financial Times chief executive John Ridding said: “The FT welcomes moves to recognise and support trusted and reliable news and analysis.

“But a sustainable solution to the challenges of the new information ecosystem requires further measures – in particular, a viable subscription model on platforms that enables publishers to build a direct relationship with readers and to manage the terms of access to their content.

“Without that – as the large majority of all new online advertising spend continues to go to the search and social media platforms – quality content will no longer be a choice or an option.

“And that would be the worst outcome for all.”

Experts have warned news publishers that they will need to reduce their reliance on Facebook to survive as figures show a dramatic drop in interactions with their content on the platform during the course of last year.

SIGN UP HERE FOR

MEDIA MONITOR

Press Gazette's weekly email providing strategic insight into the future of the media

Subscribe

Related Stories

  • Australian documents reveal how News Corp, Mail and other publishers plan to battle tech giants on global scale
  • Facebook ends experiment to take news out of users' News Feed after trial in six countries
  • News brands setting up Facebook 'page groups' in wake of platform move to demote news content
  • Regional ABCs: 38 weeklies increase sales year-on-year

Explore these topics

  • Facebook
Browse, search and add journalism jobs
Comments
No comments to display

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

More content

Post a job on Press Gazette

Most Popular

  1. TikTok tips for journalists by BBC's Sophia Smith Galer BBC's Sophia Smith Galer on TikTok fame and why she's 'flummoxed' more publishers don't copy Washington Post's 'Dave'
  2. New York Times third-party cookies New York Ties Interview: New York Times explains the in-house adtech it is using to prepare for the death of third-party cookies
  3. Journalism after Trump Journalism after Trump: Why facts are now more important than arguments
  4. Yumpu News for publishers Yumpu News for publishers: Spotify-style platform tested in Germany arrives in the UK
  5. cookies Enter Sandbox: How Google is building an internet without cookies - and why publishers are concerned

Latest Jobs

  • Global Witness logo investigative journalist job Investigation Officer (Forests), Global Witness
  • Editor in Chief, Scottish Sun
  • Features Producer, Economist Radio
BBC's John Humphrys and John Sopel caught exchanging 'silly banter' about gender pay gap while off-air

© copyright 2021 Press Gazette Ltd. Made in Taiwan.