Express & Echo sales up 46% after weekly switch

The Exeter Express & Echo has published its first audited circulation figure since converting to a weekly paper in August, revealing that sales are up 46 per cent on its average daily figures.

The weekly circulation figure for the new-look title is 24,255 compared with average daily sales in the first six months of 2011 of 16,586.

Northcliffe group managing director Steve Auckland said: ‘This is further evidence that our daily to weekly strategy was the right decision to improve the performance of Northcliffe Media, Marc Astley [Editor] and his team have done a great job in bringing about such a positive change that has been recognised by readers, advertisers and the community.”

Managing director Andrew Blair added: ‘This change has been really well received by both readers and community leaders.

‘Our advertising customers are also enjoying the increased value that the significant increase in circulation is delivering. The new weekly format enables the Express & Echo to look forward with renewed confidence in serving the needs of Exeter and we are genuinely excited by that prospect.”

Last month Northcliffe announced that the Torquay Herald Express, which became the first Northcliffe title to make the switch to weekly this year, had seen a 50 per cent increase in circulation.

Other Northcliffe titles that have made the switch to weekly this year are the Lincolnshire Echo and the Scunthorpe Telegraph.

Trinity Mirror‘s Liverpool Daily Post will change to a weekly format in the New Year.

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