View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. News
August 13, 2008

Express & Star and Shropshire Star launch mobile sites

By Patrick

The Express & Star and Shropshire Star, two of the country’s biggest regional newspapers, have launched mobile phones site aggregating news and sports stories from the papers.

The sites were developed by owner Midlands News Association’s digital wing NMA Digital in partnership with mobile technology firm Wapple.

They were built by the Midland News Association’s online arm MNA Digital, working with mobile technology partner Wapple, based in Bromsgrove.

The simple text-based sites give five or six current news and sport stories and contain links to pictures.

David Ratcliffe, MNA Digital head of digital, said: “The number of readers accessing the MNA websites using mobile phones has grown steadily in recent months, particularly since the launch of the iPhone.

“Print customers are used to being able to take their MNA newspaper anywhere, now the digital audience can access content on the move. The new mobile sites offer an exciting opportunity to better understand the dynamics of this channel.”

Expressandstar.com is claiming 1.2m visits from nearly 380,000 unique users in July, with 6.6m page impressions. Shropshirestar.com had 2m page impressions, with 120,000 uniques and 280,000 visits.

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network