The Exeter Express and Echo is launching a weekly TV show based on its local football club.
The paper has poached Barry Fulls and Graham Kirk – two presenters from local radio station Gemini FM – who used to broadcast a weekly show called Kellow’s Bootlaces.
The Express and Echo is turning the show into a weekly video lasting 25 minutes and filmed at the paper’s offices.
It is being funded with sponsorship from Domino’s Pizza.
The new show forms the centre-piece of a new fanzine-style site for second division Exeter City called www.kellowsbootlaces.co.uk – which is housed within the main Express and Echo site. The new site was due to go live today.
The website, which was built in-house using Flash technology, was also due to feature player profiles and a Teletext-style service giving details of fixtures and other club news.
The Express and Echo is planning to sell three advertising slots within the show.
It is being produced by web editor Sarah Elliott and sports writer Matt Bamsey.
Editor Marc Astley said: “This is a hugely exciting project which I believe will drive new audience and revenues.
“The Kellow’s Bootlaces show was a must-listen for Exeter City fans and it has transferred to the net brilliantly. I’m really looking forward to seeing the response we get.”