Another day, another iPad launch. The London Evening Standard is this week launching the first of two planned free iPad apps to make its newspaper content accessible on the devise.
The first launch is for an app containing daily newspaper content and new unique editorial, MediaWeek reported. The app will enable readers to easily share content across Facebook and Twitter.
The Evening Standard has forged a partnership with British Airways to sponsored the app for its first two months.
The second app, which does not yet have a launch date, will contain content from the newspaper’s ES Magazine which comes free with the publication on Fridays.
The Standard’s launch comes as the The Times today promoted its own iPad app in its print version. That app makes it possible for readers to download a new edition each weekday – but costs £9.99 for 30 days’ access. The Sunday Times is not available yet.
The Times and The Evening Standard are not alone in launching iPad apps. Metro, the Financial Times and the Daily Express have also launched apps in recent weeks. The Guardian has no news app but does have a photography app, the Guardian Eyewitness Photography app, which is available to download for free.