B2B publisher Emap is to scrap subscription charges on a number of its website next year.
The move will apply to the Emap Inform division, which includes Health Service Journal, Retail Week and Drapers.
Emap chief executive David Gilbertson said: “We are in the process of going free-to-view across our sites and we have to deliver to our digital advertisers.
The group has also poached Claudia Arney from b2b rival Informa to take on the role of digital managing director for Emap Inform.
The company was acquired by Guardian Media Group and private equity firm Apax for earlier this year when former media giant Emap sold of its consumer, b2b and radio arms seperately.