Elle adds shopping function to website

Monthly fashion title Elle has become the latest women’s magazine to offer a shopping function on its website.

The Hachette Filipacchi title has teamed up with fashion and social shopping website, ShopStyle, to allow users of Elleuk.com to shop for the latest fashion from retailers such as House of Fraser, Miss Selfridge and Miu Miu.

Users can compile shopping lists, compare prices and send details of items to friends.

Earlier this monthly IPC’s Marie Claire teamed up with fashion e-retailer my-wardrobe.com to launch a new shopping section on its website, and stablemate Look also has a similar shopping functionality on its website.

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