The Periodical Publishers Association’s ‘Magazines Week’initiative is drawing to a close today, after a series of events designed to promote the diversity of the industry.
As part of this, the PPA brought together 44 editors and staff for a photoshoot in which they were asked to dress up as their title.
ACP-Natmags’ Real People magazine took two real readers to the shoot, while Coast’s editor Clare Gogerty came dressed as a lobster and Amanda Clifford of Dinomite appeared as a triceratops dinosaur.
A horse, car and Dennis the Menace completed the line-up. Other events included a ‘flashmob’at Waterloo station, where 40 people met for a two-minute magazine read during the rush hour in a guerilla-marketing exercise.
The PPA also set up a magazines ‘laboratory’in Guildford, with readers’ magazine habits in the town tracked for a month.
The editors in the picture, by rows starting from top left, are: Mark Dinning, Empire; Daniel Lane, Kerrang; James Elliot, Classic and Sports Car; Colin Mitchell, World Soccer; Sue McNeill, Prima; Clare Gogerty, Coast; Amanda Clifford, Dinomite; Dave Burton, Camouflage Magazine; Alex Waller, Eve; Ian McLeish, Man Utd Magazine; Louis Massarella, FourFourTwo; John Caroll, 4×4 / Landrover; Rob Ganley, Practical Motorhome; Phil Alexander, Mojo; Michelle Hather, Best; Richard Newland, Fast Bikes; Dennis the Menace, The Beano; Claire Irvin, Company; Arline Usden, The Lady; Julia Goodwin, House Beautiful; Chas Hallett, Auto Car; Andy Dixon, Runners World; Crystal Malachias, Hello!; Roger Williams, Hello!; Samm Taylor, Real People; Real People reader; Real People reader; Nicky Moffatt, Horse & Rider; Gemma Briggs, Autosport; Sian Rees, She; Colette Harris, You and Your Wedding; Michael Butcher, Reveal; Susy Smith, Country Living; Louise Chunn, Good Housekeeping; Marina Licht, CosmoBride; Elaine Griffiths, Prima Baby; Gill Hudson, Radio Times; Louise Court, Cosmopolitan; Male Model, Cosmopolitan; Deborah Joseph, CondÃ© Nast Brides; Michael Harris, Golf Monthly; Alison Pylkkanen, Zest; Elena Dalrymple, Mother & Baby; Sarah Hart, Pregnancy & Birth; Gillian Carter, BBC Good Food; Alex Newby, What Car; Clare Newsome, What Hi-fi.