View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

Daily Mail reprises possibly the greatest pull quote in tabloid history

By Dominic Ponsford

The Daily Mail today took the opportunity to reprise perhaps the greatest pull-quote in tabloid history.

Journalists who remember the 1970s will know it well, as: “I’d ski naked down Mt Everest with a carnation up my nose if he asked me.”

The Mail believes that the US woman “Bernan McKinney” who recreated her dog “Booger” by paying a South Korean laboratory to have it cloned is one and the same as Joyce McKinney – the woman at the centre of the “Mormon in Chains” story who was manna from heaven for the UK tabloids in 1978.

Former US beauty queen McKinney jumped bail and disappeared in 1978 after kidnapping a male Mormon missionary, chaining him to a bed in a Devon cottage and forcing him to have sex with her.

She “raped” him three times, a court heard, after dressing him in silky pajamas and apparently used mink-lined handcuffs to spreadeagle him on a bed.

It was in a court case that McKinney uttered her infamous quote about skiing down Everest.

After absconding she later posed topless for US glamour magazines and revelled in her notoriety in the USA.

Content from our partners
Free journalism awards for journalists under 30: Deadline today
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition

There have been internet rumours prompted by the apparent similarities between the two McKinneys.

And when the Mail asked the woman at the centre of the cloned-dog story if she is Joyce McKinney – she said: “Are you going to ask me about my dogs or not? Because that’s all I’m prepared to talk to you about.”

While the tale of the “Manacled Mormon” was widely reported in the UK – it was not really picked up in the US.

Press Gazette’s US correspondent Jeffrey Blyth noted at the time: “There is sometimes a sanctimoniousness in the US press about such stories.”

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network