Daily Mail looks to axe CD and DVD giveaways

Associated Newspapers is rumoured to be considering scrapping DVD and CD giveaways in the Daily Mail.

According to a Media Week report citing no sources, “it is thought senior executives at the newspaper believe the use of covermounts is a costly exercise, prompting a significant spike in circulation, but not luring in long-term readers”.

The Daily Mail’s circulation in January was down 3.67 per cent year on year to 2,228,897.

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