National free newspaper Metro is launching a new edition in Brighton which will go head to head with Newsquest’s Argus Lite.
Associated Newspapers' Metro already has a distribution of just over 1.1 million to commuters in urban centres across the UK.
The new launch is an expansion of the London edition and will target commuters at stations including Brighton, Hove, Preston Park, Hassocks, Burgess Hill and Haywards Heath.
Some 10,000 copies will be available between 6am and 10am.
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In February, established Brighton evening newspaper the Argus launched its own free edition available to morning commuters with a distribution of 10,000.
Like Metro, it consists mainly of national news – but also has some local content drawn from the main paid-for Argus editon.
Associated is launching the new title in conjunction with Brighton-based magazine contract publisher Medialab which will take care of local advertising sales.
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Metro managing director Steve Auckland said: “Brighton is one of the UK’s most vibrant business and entertainment centres, with lots of urbanites who enjoy all that London has to offer. We’re delighted to be working with MediaLab to allow Metro to move to the south coast!”.
The free morning newspaper battle about to erupt in Sussex mirrors events in London – where this week Associated Newspapers and News International launched competing free afternoon newspapers.
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