Welsh daily newspaper The Western Mail has apologised over what has been dubbed the ‘worst caption of all time’on Twitter.
At the end of a picture caption on a story about Mid Wales Airport manager Bob Jones, who died when a light aircraft he was travelling in crashed into a Powys mountainside in January, was the acronym LOL, which stands for Laugh Out Loud
One of the first Twitter users to spot the caption, Barry Taylor (@Gwennwys), wrote: ‘Looks like the Western Mail has sunk to unacceptable new lows. Time the editor started actually editing”
Another Twitter user, Will McManus â€(@will_mcmanus), said: ‘Massive captioning error in the Western Mail. I know they happen now and again, but this is pretty appalling”.
The tweet ‘Worst caption fail of all time?’was retweeted by hundreds of users.
A spokesman for Western Mail publishers Trinity Mirror said: ‘The caption error in today’s Western Mail is under internal investigation.
‘We apologise for any offence this error may have caused.”
Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog