IPC’s Rural weekly Country Life has teamed up with upmarket supermarket Waitrose to produce The county Guide.
The 40 page supplement will offer a page of information on each county in Britain, with facts and myths and a guide to the area. The supplement will include a Waitrose advertorial and several Waitrose Food Heroes.
Mark Hedges, editor of Country Life, says: ‘The Country Life County Guide is a celebration – and a revelation – of everything England does best. And given that food is such a big part of that, we’re delighted to be working with Waitrose to recognise the country’s local food heroes.”