Conde Nast builds a new team for Tate magazine

Savoy Group Style: one of four new launches

Conde Nast, publisher of Vogue and Glamour, is recruiting a full editorial team for the launch of a new contract magazine for the Tate galleries.

The bimonthly title will be sold on news-stands in the UK and abroad and target art enthusiasts who visit the four Tate galleries – Tate Britain, Tate Modern, Tate St Ives and Tate Liverpool.

According to CondŽ Nast, six million people visited the galleries last year.

Claire Breen, director of contract publishing at CondŽ Nast, said she would be looking for an editor, deputy editor, art director and freelance writers.  "It is hugely important for us because it is the first contract title we will launch on the news-stand," she told Press Gazette.

"The idea is to make art more accessible to people who enjoy looking at art but would not necessarily call themselves art buffs."

Breen said the magazine would cover high-brow subjects but would also have a lifestyle component. It is due to launch next autumn, with a circulation of 70,000, expected eventually to increase to 90,000.

The recruitment drive coincides with news of three other new launches, including a new property and lifestyle title Gold, the magazine for Harrods, and Savoy Group Style for the Savoy hotel chain.  Darius Sanai, freelance writer on The Independent, has been appointed editor of Gold magazine and Brad Seymour, who previously worked on Elle in Prague and Australian New Woman, is art director.

The biannual title is produced on behalf of 199 Knightsbridge Development, said to be the most expensive property development in Europe, and is due to launch next March with a distribution of 100,000.

Gail Rolfe, former fashion editor of the Daily Mail, has been appointed editor of the Harrods magazine, which is due to launch in March.

The title, covering interiors, food and beauty, will be sent to all Harrods account holders as well as being on sale in the store.  Kamin Mohammadi, who is also editor of Canary magazine, is editor of the "insiders guide" to London, Savoy Group Style, published three times a year with a distribution of 50,000. CondŽ Nast is in the process of pitching for around 10 new contracts, ranging from hotel groups to retail and finance.

Breen said: "There is a lot of business out there. We are very much niche products, so advertisers know where we are going. The world is talking of recession but from our point of view things are looking pretty buoyant and we are very positive about how things seem to be panning out. Unlike other sectors where jobs are being lost and advertising is down, we are taking on staff."

By Ruth Addicott

No comments to display

Leave a Reply

Your email address will not be published. Required fields are marked *