Compact launch gives boost to Independent ABC

The tabloid version of The Independent is continuing to work wonders for sales, according to latest ABC circulation figures for the nationals.

They show that The Independent was up 2.5 per cent month-on-month in November and sales of the paper are at their highest since October 2001.

Sales of the tabloid Indy averaged 47,568. Ivan Fallon, chief executive of Independent News & Media UK, said: “The success of the compact once again has exceeded all our expectations.

We have reversed seven years of decline in seven weeks.”

The Times launched a tabloid version on 27 November with an 80,000 print run. Its impact will show up in the next monthly ABC figures.

Last month The Times showed a month-on-month fall of 1.4 per cent.

The only quality daily to record a rise on October, apart from The Independent, was the Daily Telegraph, with a 0.3 per cent increase.

The mid-market tabloids, the Daily Mail and Daily Express, do not appear to have lost out to the tabloid Indy. Both were up on October.

The daily popular papers were all down on October, but the Daily Star is heading towards the year end with a healthy 23 per cent rise on 2002.

All the quality Sundays increased sales month-on-month, apart from Scotland on Sunday. The Business, following its distribution deal with the Mail on Sunday, is showing a year-onyear rise of 98 per cent.

Paul Woolfenden, managing director of The Business, said: “We are confident the multichannel distribution strategy we have adopted is working and we can build on this further to more than double our circulation over the next 12 months.”

By Jon Slattery

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