A new interiors title targeting retail buyers launched this week.
Within, a new quarterly B2B magazine from CMPi, made its debut at the Interiors Event at Birmingham NEC.
CMPi claims it is the first professional magazine in the UK to cover cross-merchandising of interior products.
Distributed to 6,000 retail buyers of interiors products in the UK, it features furniture, flooring, lighting, tiles and soft furnishings.
The first issue contains a global review of retailing by designer Stephen Bayley and a piece featuring Vittorio Radice on his new “lifestyle store” concept due to be launched for Marks & Spencer.
The launch has been developed from the same division as CMPi’s monthly interiors magazine Intra, Cabinet Maker and Call Centre Focus.
Intra editor Anthea Bain is launch editor of Within and has worked on the first issue with Alison Gay, editor of Cabinet Maker and Alexandra Coxon, editor of Call Centre Focus. There are believed to be no plans as yet to recruit a full-time editorial team.
Bain said there was no editorial crossover with Intra. “Intra goes to interior designers and architects with interior designer responsibilities so it’s very much a design-led magazine.
Within is going to be retailing so it’s a completely different audience,” she said. “The only similarity there might be is that we may want to make Within a design-led, feature-strong magazine – which is why having experience on Intra has helped.” Intra is currently produced by a full-time editorial team of two, following the departure of deputy editor Catherine Bateman, who quit to go into teaching.
By Ruth Addicott