Marketing

Marketing is Press Gazette’s new section covering the intersection between news and advertising, the future of content marketing and lead generation. Sign up here for our Marketing Matters email newsletter.

May 14, 2021

Advertising on podcasts: Why it is finally taking off

May 6, 2021

Digital advertising overtakes print for the first time at Mirror publisher Reach

May 5, 2021

Why ad-blocking subscription service Scroll is a must-watch platform for publishers after Twitter deal

April 29, 2021

Charted: UK media ad revenue collapsed in 2020 for everyone except the tech platforms

April 27, 2021

Digital marketing spend on leading platforms bounces back to pre-pandemic growth

April 26, 2021

Why popularity of podcasts is finally turning into revenue for publishers

April 21, 2021

Global survey of news publishers finds advertising revenue decline is biggest threat facing industry

April 8, 2021

Marketing Maestro interview with Guillermo Font (HP and Mars): 'Be authentic and walk the talk'

April 7, 2021

How to pitch to journalists: A data-backed guide for PRs and marketers

April 7, 2021

Death of cookies: Publishers urged to embrace non-profit alternative to Google Privacy Sandbox

March 29, 2021

Reach in hot water with ASA after failing to use #ad on sponsored tweets

March 24, 2021

Marketing Maestro: Diane Perlman of Blis on marketing in time of coronavirus

March 24, 2021

Reading news is not private: How news media websites help Big Tech to track you

March 23, 2021

Telegraph outsources print advertising sales to Daily Mail commercial division

March 12, 2021

Data ethics and marketing: Why it pays to be transparent with readers

March 12, 2021

Magazine publisher Future backs Google despite ban on 'alternative identifiers' post cookies

February 26, 2021

Google 'sweetheart' deal with News Corp helps both avoid regulation, say marketers

February 25, 2021

How artificial intelligence is changing marketing