Campaign helps save club badge

Coventry City football club has scrapped a plan to introduce a
controversial new club badge following a campaign by Trinity Mirror’s
Coventry Evening Telegraph.

Hundreds of readers sent in letters
and text and email messages after the paper revealed that the club
planned to axe the long-standing badge – which carried images including
a Phoenix commemorating the city’s resurrection after the bombing of
the Second World War.

The paper published eight pages of reaction over three days and a backpage leader article demanding that the badge be kept.

thousand fans voiced their disapproval of the new badge design on the
paper’s website, and a front page lead on the day of a crucial meeting
urged the club directors to “Listen to the fans”.

Editor Alan
Kirby said: “I cannot remember a subject which has caused so much
furore. The issue really illustrated the benefit of a newspaper having
close links with its website– this enabled us to generate hundreds of
extra messages from fans from around the world.”

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