Building title beefs up online and moves into TV

Building magazine has revealed its first major design and content overhaul in five years to closer integrate the web and print versions of the title.

Editor Denise Chevin said the changes had been planned to create coherence in the magazine, but there had been an added impetus in redesigning, with its digital publishing in mind.

Online and print have been closely integrated on the 163-year-old CMPi weekly for the construction industry, with greater links between the two, such as regular breaking news stories, with subscribers being able to access information sources, blogs and competitions online.

The website now also hosts Building TV, which allows readers to take a virtual tour of the projects featured in the magazine and watch reporters interview industry figures.

Chevin said: "It's early days, but when we're going round buildings it's a visual thing and we wanted to try things to bring the experience alive for people, so it's something we'd been experimenting with. People take the video camera along when they're interviewing somebody interesting and we put that up, but it's trial and error and we have to see if there's a demand for this content."

Chevin added that the magazine remained the title's priority: "I don't think anyone's pretending to be a professional broadcaster, or expecting that from a building website."

The title, which has paid for circulation of 25,000, has been designed inhouse by art editor Sam Jenkins with an updated logo, squarer format, matt cover and clearer typefaces, with new content focusing on financial and legal data, and new sections on markets and construction clients. The current issue comes with the Building Hall of Fame supplement, a list of the 40 people who have made the biggest impact on the built environment in the past 40 years.

The date was chosen to mark the 40th anniversary of the magazine's name change, from The Builder to Building.

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