British Journal of Photography management buyout aims to build on iPad success - Press Gazette

British Journal of Photography management buyout aims to build on iPad success

The British Journal of Photography, which has been in print since 1854, has been taken over in a management buyout and will form part of a new digital media company called Apptitude Media.

The company comprises the team behind the British Journal of Photography and is led by chief executive Marc Hartog, the former publishing director of the BJP.

It promises to “help-reinvent the magazine, combining old-world publishing expertise with a proven talent for publishing to tablets and smartphones”.

Hartog led the buyout from Incisive Media, which will retain a minority stake in the new Apptitute Media enterprise.

He commented:  “We are at the very beginning of a publishing revolution. Magazines have been around for nearly 300 years, and they will be around for the next three centuries in one way or another, but what form they will take is being shaped right now.”

Hartog said the BJP’s fortunes had been “transformed” after the introduction of a custom-made Mag+ app for the iPad.

The same team behind the new company recently launched a UK iPad edition of Popular Science and also helped bring fashion and lifestyle magazine 125 to the iPad for the first time.

The 15- strong team is said to be “actively pursuing partnerships” with other businesses and will remain based at Incisive’s Broadwick Street offices in Soho for the next several months



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