British Journal of Photography iPad subscribers equal print ones - Press Gazette

British Journal of Photography iPad subscribers equal print ones


One year after launching on the iPad the British Journal of Photography has as many subscribers as it does in print. 
The print edition has a monthly sale of 8,000, of which 4,000 are subscribers. Now, one year on, an equivalent number of people have signed up for six-month or year-long subscriptions to the quarterly bespoke iPad edition – according to publisher Incisive Media.
They say the app shell, which includes a certain amount of free content, has been downloaded nearly 200,000 times.
Editor Diane Smyth said: “What’s particularly exciting for us is that it’s being downloaded by readers all over the world, making BJP a truly global brand.”
The BJP iPad app costs £9.99 for a six-month subscription or £18.99 for a year. It features highlights from the print title as well as extra interactive content specially designed and commissioned for the iPad.
Issue 5 is now out, featuring an in-depth interview with Daido Moriyama, an icon of 20th century photography, ahead of his blockbuster Tate Modern show with William Klein.



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