Bloomberg launches twice-yearly luxury lifestyle mag


Bloomberg Markets has announced it will release a spin-off lifestyle magazine distributed with its March 2012 edition.

Set to be distributed to all subscribers, Bloomberg Pursuits is the company’s first luxury lifestyle publication and will be published twice a year.

The magazine will launch with a circulation of 375,000 and is set to be released this week.

Bloomberg Pursuits will document the “lifestyles” of its readership, said to be 90 per cent male with an average income of more than £80,000 per annum.


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