View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Archive content
March 31, 2005updated 22 Nov 2022 2:54pm

Bliss defends ‘3 partners by 14’ sex survey after protests

By Press Gazette

By Alyson Fixter

Teen magazine Bliss has been criticised for publishing the results
of a survey in which more than a fifth of readers claimed to have had
three sexual partners by the age of 14.

The survey, which appears in this month’s edition of the Emap title, was widely followed up across the national media.

But
according to the Family Planning Association and Family and Youth
Concern, it was not properly weighted to give a representative sample
of teenage girls.

Editor Lisa Smosarski said teen titles were the only ones asking young people the right questions about their lives.

The
leading authority on British sexual activity, the National Survey on
Sexual Attitudes and Lifestyles, for example, does not produce data on
under-16s.

Smosarski said: “We just wanted to understand our
readers better. It was very important for us in terms of dictating what
direction we were going to go in. It’s very hard to get data on
teenagers, and we are the only ones asking the questions of this age
group.

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

We had 2,000 girls spread across the UK, which we thought was a pretty representative sample.

“A
survey done online and through a magazine is very reliable. The people
in this age group wouldn’t be telling us the truth if we were stopping
them in the street, but this way there is anonymity and there’s no one
to impress.

“There’s such a lack of info out there, and our
readers do feel alone. We want to reassure them that people do care and
they are able to help.”

The survey, which was filled in by 2,000
girls, with an average age of 14 and a half, through the internet and
questionnaires in the magazine, indicated that two thirds were having
unprotected sex and that half had had a onenight stand.But it also
revealed that 94 per cent wanted to get married by the age of 25 and 89
per cent wanted to be married before having children.

Smosarski
said that since the survey was published, the magazine had been
approached by Kirklees Council in West Yorkshire to do follow-up
research on what information teenagers wanted and in what format.

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network