With thousands of Scousers still boycotting The Sun over its coverage of the 1989 Hillsborough disaster, youÃ¢â‚¬â„¢d have thought the paper might have learnt a lesson.
Well, it may be facing a similar backlash in Blackpool after the paperÃ¢â‚¬â„¢s columnist Jon Gaunt poured a bucket of bile on the resort.
Ã¢â‚¬Å“ItÃ¢â‚¬â„¢s a stinking dossholeÃ¢â‚¬ and no one should waste money in Ã¢â‚¬Å“this cesspitÃ¢â‚¬, moans a less-than jaunty Gaunty following a trip to the town.
In a move which will doubtless delight the townÃ¢â‚¬â„¢s residents and readers, the columnist described BlackpoolÃ¢â‚¬â„¢s Winter Gardens thus: Ã¢â‚¬Å“They smelled of damp, urine and neglect and were symbolic of the town itself.Ã¢â‚¬
Gaunty may well find himself walking the plank at the end of the pier show if he dares to show his face in the town again.