The Birmingham post will be given a major re-launch this autumn as a Monday to Friday tabloid, with a renewed focus on business and an accompanying mobile site.
The news comes as parent company Trinity Mirror announces big changes to the way its Midlands newspapers are run, with a single, centralised production desk and a multimedia content desk for the Post, Birmingham Mail and Sunday Mercury. The changes will lead to up to 65 job losses across the group.
The new look Post aims tol ‘significantly sharpen’its business coverage and its editorial bosses hope that the format change will attract a younger type of business reader.
According to the last ABC figures the paper has an average circulation Monday to Saturday of 12,549, with 3,581 being given away. Its Saturday edition, which will stopped altogether under the relaunch, sold an average of 10,329 with 2,289 given away.
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The paper’s new mobile phone website is part of a company-wide mobile expansion that saw the launch of a Daily Mirror mobile site last month.
Editor Marc Reeves will remain in the job and take on extra responsibilities for Trinity’s online development in the area.
He said: ‘The combination of our new format and increased use of cutting-edge technology mean that we will continue to give our readership the information they want in the format they want it.
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‘Moving to a new format gives us the opportunity for the print version of the Post to follow the website in attracting a new generation of younger – but no less serious – business readers.
‘We think with the new design for the compact Post, we’ve met the challenge of redefining and re-invigorating the paper as an unashamedly high-quality, serious title for the 21st century.”
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